Virgin Australia’s Velocity Frequent Flyer program is entering an exclusive multi-year partnership with rapidly growing travel firm, Luxury Escapes. This partnership, slated to begin in mid-2023, will extend earn and redemption opportunities for both Velocity and Luxury Escapes members. This move promises an unprecedented value for Australian travellers with enhanced rewards.
In the current economic climate with increasing costs of living, this partnership aims to make luxury holidays and experiences more accessible. Velocity members will be able to book a wide range of holiday packages, hotels, cruises, tours and experiences using Points and Points + Pay options on luxuryescapes.com.
According to the 2023 Travel Trends Report from Luxury Escapes, nearly 90% of Australians are planning domestic or international travel in 2023, with popular destinations including Bali, Fiji, Gold Coast, and Cairns.
A New Strategic Alliance in Australian Travel Industry
Commencing mid-2023, over 11 million members of Velocity and 3 million Australian customers of Luxury Escapes will be able to earn and redeem Velocity Points on a myriad of luxury holiday packages and travel experiences at luxuryescapes.com. This new partnership will introduce a new era of value and rewards for travellers.
Moreover, members can reduce their next Luxury Escapes booking cost by using Velocity Points to pay for part or all of their booking. This facility will make luxury holidays more achievable for Australians coping with increasing living costs.
This partnership is expected to enhance Velocity’s standing as the exclusive airline loyalty program for one of the fastest-growing global travel companies, especially with Velocity’s increasing membership and successful transformation under Virgin Australia.
Expert Commentary
Nick Rohrlach, CEO of Velocity Frequent Flyer, believes that this partnership will be one of the most thrilling travel alliances of the year, providing more options, value, and rewards for Australian travellers.
Adam Schwab, CEO and Co-Founder of Luxury Escapes, voiced his excitement about the partnership, underlining their shared commitment to providing top-notch travel experiences for consumers. He anticipates that their customers will welcome the extensive rewards that the Velocity partnership brings, including expanded earning and redemption opportunities, complimentary Lounge access, priority boarding, preferred seating, and increased checked baggage allowances.
Velocity Frequent Flyer currently ranks as the third largest loyalty program in Australia, boasting over 11 million members which is approximately one member in every Australian household.
